The B2B buying process can be prolonged and complicated, with numerous decision-makers and stakeholder groups involved. This can cause long sales cycles and a lower win portion for businesses. By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the opportunities o… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where purchasers become conscious of an issue or… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts concerning modern B2B marketing. We talk about exactly how the purchasing trip is currently totally fragmented and also the manner in which area structure can aid marketers retake control of the di… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as other realities regarding modern B2B marketing. We go over exactly how the purchasing journey is currently completely fragmented as well as the way that area structure can assist marketers retake control of the disc… Read More